Italian consumers choose Tempo Complete Care as Product of the year
Tempo Complete Care, SCA’s hanky "ideal for cold, thanks to the double action of the wellness balsam and the eucalyptol drops", has been voted "Product of the year 2010" in the hygienic sanitary category.
The award is organized by Marketing & Innovazione Italia and conducted by TNS Italia. This is the 5th year of "Product of the Year" in Italy – one of the largest consumer surveys on innovation in Italy. This year more than 90 products participated in 38 categories.
8.014 Italian consumers elected one "Product of the year" for each category. The winners were selected by the average score of appeal and satisfaction.
"We are very satisfied by the results Tempo Complete Care achieved in terms of the consumer “satisfaction”. 95% of the interviewed appreciated the product after usage! This is a further reason to continue to invest in innovation to satisfy the needs of our consumers", says Ornella Mirra, Brand Manager for Tempo at SCA in Italy - features in the top image receiving the award.
Text Konstantin C Irina More information Ornella Mirra (ornella.mirra@sca.com)
